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Wednesday, February 23 • 2:15pm - 3:00pm
Track 2: Implementing a State Wildlife Viewing Plan: Lessons Learned and Recommendations

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Virginia’s Restore the Wild membership program is an innovative funding mechanism that seeks to broaden support for the Department of Wildlife Resources by targeting and building relationships with wildlife viewers and outdoor enthusiasts through its relevant call-toaction, branding, and engagement efforts. Virginia will share the details of their Restore the Wild membership program, its success after nearly three years, and some of the innovative ways they have been working to engage new audiences. Participants to this presentation will learn whether this new funding mechanism could be useful for their agency’s efforts to engage non-consumptive audiences as well as some potential new audiences and unique engagement strategies.

Speakers
avatar for Dr. Ashley Dayer

Dr. Ashley Dayer

Assistant Professor of Human Dimensions, Virginia Tech
Dr. Ashley Dayer is an Assistant Professor of Human Dimensions in the Department of Fish and Wildlife Conservation at Virginia Tech and Affiliated Faculty with the Global Change Center. Her conservation social science research focuses on conservation behavior of wildlife recreationists... Read More →
avatar for Jessica Ruthenberg

Jessica Ruthenberg

Virginia Department of Wildlife Resources
Jessica Ruthenberg  has worked as the Watchable Wildlife Biologist for the Virginia Department of Game and Inland Fisheries for over five years. She also serves on the Board of the Virginia Society of Ornithology and as a Chapter Advisor for her local chapter of Virginia Master Naturalists... Read More →
avatar for Brian Moyer

Brian Moyer

Virginia Department of Wildlife Resources
Brian Moyer currently serves as the Assistant Director of Outreach with the Virginia Department of Game and Inland Fisheries. Prior to this position he served as the Recreation Program Manager where he was responsible for managing Virginia’s watchable wildlife program, public access... Read More →


Wednesday February 23, 2022 2:15pm - 3:00pm MST
Room 2