4th Wildlife Viewing & Nature Tourism Academy

Virginia’s Restore the Wild membership program is an innovative funding mechanism that seeks to broaden support for the Department of Wildlife Resources by targeting and building relationships with wildlife viewers and outdoor enthusiasts through its relevant call-toaction, branding, and engagement efforts. Virginia will share the details of their Restore the Wild membership program, its success after nearly three years, and some of the innovative ways they have been working to engage new audiences. Participants to this presentation will learn whether this new funding mechanism could be useful for their agency’s efforts to engage non-consumptive audiences as well as some potential new audiences and unique engagement strategies.