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Tuesday, February 22 • 4:30pm - 5:00pm
Track 1: What Birders Want: Using Wildlife Viewer Survey Data to Breath New Life Into a Birding Trail

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The wildlife viewing staff at Florida Fish and Wildlife Conservation Commission, working with Responsive Management, have recently completed two surveys of birders and wildlife viewers to get a better understanding of their attitudes and behavior. We asked participants what they look for in a possible destination and where they get the information they need to make travel decisions. We also asked participants about their knowledge of, and satisfaction with, the Great Florida Birding and Wildlife Trail.
Equipped with this new information, we have been able to propose new projects and strategies. We can better prioritize our goals as a wildlife viewing program, tailored to our constituent’s needs. In this presentation, we will describe several case studies of how we have directly applied the data from the surveys to improve the Great Florida Birding and Wildlife Trail. We hope that our findings and the ways we have applied them can be extrapolated to other wildlife viewing programs across North America.

avatar for Liz Schold

Liz Schold

Great Florida Birding and Wildlife Trail Coordinator, Florida Fish and Wildlife Conservation Commission
Liz Schold is the coordinator of the Great Florida Birding and Wildlife Trail with FWC, where she promotes and facilitates birding and wildlife viewing activities and education across the state. She has earned a bachelor’s degree in evolutionary biology from Harvard University and... Read More →

Tuesday February 22, 2022 4:30pm - 5:00pm MST
Room 1

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